In this article, I will explain how Google Analytics Bounce Rate works and everything you need to know so as to stop it from affecting you.
What is bounce rate? The metric evaluates the number of users who visited the site and then left just immediately, a very common behavior on the Internet.
In the world of webpage statistics, one of the most important concepts today is the bounce rate. As the main purpose of websites is to get well ranked in Google and other search engines, most companies invest heavily in SEO, as organic traffic is one of the leading success guides on the internet.
The idea of bounce rate is negative, especially for sites that offer content rather than e-commerce only, as the higher the bounce rate, the less interaction with productions.
Several factors can contribute to this high bounce rate, from poorly designed site, lack of links to lack of solid content planning.
According to the search platform, the bounce rate index does not affect the position of the email address in the search rankings.
This is because only pages with Google Analytics can have the bounce rate captured and calculated, and since not all sites have it, the metric is not used in this case.
Visiting time on a site is also too vague to take into account actions that will have such a large impact on the site’s organic access because it is impossible to determine the experience the visitor had during time-only access.
The impact on the site
In the vast majority of cases, the fact that visitors choose to leave the site on the first page is not a good thing.
So one has to think about marketing and content strategies taking into account factors that might lead to this dropout.
With a well-ranked site on Google, the main part is already done, which is to attract people to your site. However, a high bounce rate makes the job of retaining visitors impossible, because people can’t be interested in the content they produce if they’re just the first layer of it.
In order for the blog to be read regularly, a newsletter subscribed and free material downloaded, to reach it, the bounce rate must be low, after all, any of the actions mentioned need interaction, clicks, surveys, etc.
How to rank the site at the top
Bounce rate is not the villain of good search engine placement, which takes into account some key factors in determining the ranking of a page.
Content is the most important because the ultimate goal of any search is only achieved with quality content, which Google takes into consideration to separate who gets the most highlights on the main pages. Going for SEO and producing the best content possible is the top tip to stay on top at all times.
The amount of links to your page is also a crucial element for good search rankings because they act as trust votes from other sites, ensuring your page as relevant trustworthy.
Stay tuned on Hivamedia blog for more information about the digital world and also tips for your web business!