Ubersuggest: How To Use This Free Tool To Leverage Your Results 2019


Still not using Ubersuggest tool in your digital marketing strategy, Or did you know only your old version, so you ended up putting the tool aside? Whatever the answer, this is a good time to look fondly at her.

Completely remodeled by Neil Patel, one of the leading digital marketing figures in the world, Ubersuggest tool now has what you need to reach potential customers from the internet.

And the best: it optimizes your actions without charging anything for it.

That is, there is no reason not to try the platform features.

Whatever your business model, you can be found on Google by those who have an interest in your company or the products or services it offers.

This creates valuable opportunities that can change the reality of your billing.

Want to make the famous search engine the gateway to new business?

Keep reading.

What is Ubersuggest?

Ubersuggest is a keyword research and analysis tool that can be the solution to everything that today disrupts your digital marketing strategy.

It allows you to set the right terms to use in your articles and ads and thus be found on the web by people with a real interest in what you offer.

Only it was not always that way. Incidentally, this complete platform feature is quite recent.

To understand better, we must go back to 2013.

That year, this guy here, an Italian named Alessandro Martin, had a simple but very cool idea.

He has devised a tool to bring together in one place the suggestions of complement to the searches on the Internet offered by Google, which is triggered the main mechanism for this purpose.

You may have noticed that as you type in the search engine, it suggests additional terms to your search.

That was basically what Martin led to his creation, which he called Ubersuggest.

The idea worked out, the online platform became known, but soon users realized its limited potential.

Although free, Ubersuggest tool did not compensate in comparison with much more complete tools, although expensive, like the SEMRush.

That all changed in 2018 when Neil Patel came on the scene.

He got the tool and introduced what he calls Ubersuggest 2.0.

In fact, even in the visual, it does not look like its previous version.

But the most significant changes appear in the features offered.

Today it is one of the most comprehensive keyword search options and is still completely free.

Neil has put together the best of the top-of-the-line tools, even those that are expensive, to offer for free.

Obviously, it is not assistanceism, since it increasingly strengthens its authority and the reference role it occupies in digital marketing.

In the next few topics, you’ll understand better not just how Ubersuggest tool divides itself between before and after Neil Patel.

You will find reasons to split your strategy between before and after the new Ubersuggest.

Why you need to use Ubersuggest tool in your digital marketing strategy.

No matter what your business model, it is quite likely that you need to attract audiences over the internet.

And note there: finding the right terms to reach these people is what makes the difference between the success and failure of your strategy.


I’ll give you an example so that you understand better.

Let’s say you’re setting up e-commerce for pets, okay?

Being found by potential customers from Google is all about your business, therefore.

And these visitors can reach your site in basically two ways:

  1. Paid traffic: for sponsored links, displayed on top of Google, always with the word “ad” displayed in a rectangular box
  2. Organic traffic: through content such as blog articles, which are positioned just below the ads, in order of relevance.

That is, to get to the top, either you pay for space or produce fantastic content.

But there is an earlier question. Or rather, two:

  1. You need to know what your target audience types on Google
  2. You need to identify, among the terms sought, which ones offer the best opportunities for your business.

When a potential customer goes to Google to fetch content or even information about a product, it makes use of keywords – or keywords, in English.

This is called the word or expression that he types in the search engine.

If you create an article or ad that focuses on the keyword “dog food,” for example, but most users search for “dog food,” the results will be poor.

That is, the strategy will generate low traffic or, at least, less than the potential that the subject offers.

To avoid this waste (of time and money) and to hit the keywords, you need a tool like Ubersuggest.

For that is precisely what she does.

But specifically about the novelty of Neil Patel, you need it because you discover the best way on How to Generate Leads.

Here among us, how many times have you left the marketing for later, since you had demands that you evaluated as more important to direct your money?

How many cuts did you make in the marketing budget, until little is left to actually invest?

How did you feel about having a good share of your marketing money directed toward hiring a keyword analysis platform?

Or how frustrated was it that you did not find a free solution to the time since Google Keyword Planner is not exactly deserving of five stars?

Everything that today disrupts your plans ceases to exist with the new version of Ubersuggest.

And this becomes clearer by knowing the benefits of the tool, than ready to follow.

15 benefits of the tool for you to enjoy

  1. Ubersuggest tool is completely free
  2. No type of registration is required to start
  3. The tool is intuitive and extremely easy to use
  4. There are no limitations on the number of searches performed
  5. It is available for various languages searches.
  6. Combine the best of Google Suggest with Google Keyword Planner
  7. Responds super fast, delivering results within seconds
  8. It shows suggestions for keywords and also related to the main keyword
  9. It also features long tail keywords for more specific searches
  10. Allows you to apply filters, such as search volume, include or exclude a certain word
  11. It adopts a very useful color classification to identify more or less easy ranking terms
  12. Shows the evolution of the monthly search volume by keyword, which helps to identify trends
  13. You can analyze the competition and how your content stands out in Google
  14. You can also see the potential visitors each keyword generates
  15. If you wish, you can export the results of your search to an Excel worksheet.

The main features of Ubersuggest

Curious to meet Ubersuggest?

In this topic, I invite you to do an immersion through the tool, until you can discover everything it offers.

Let’s start with the home screen, which you find when accessing Ubersuggest.

Ubersuggest home page

See that it could not be simpler and more intuitive.

It already comes with the English and many other languages, so just enter a keyword and start your search.

What happens next, you will find out now.

Keyword overview

As the name suggests, this is a feature that offers a general review of the keyword, which includes the following:

  • Search volume/month for the desired keyword
  • The evolution of this volume in 12 months
  • Difficulty Index for an SEO Strategy (Search Engine Optimization)
  • Difficulty index for a PPC strategy (Pay-per-click)
  • Cost per click on sponsored link.
  • Important to know that SEO and PPC are, respectively, strategies to generate organic (free) and paid traffic.

At first, you rely on great content to position your website or blog well. In the second, it pays to take up space at the top of Google.

One of the many interesting aspects of Ubersuggest is that it features a color classification.

See in the example the research with the keyword “food for dogs”:

Ubersuggest keyword overview

This keyword has a search volume considered to be high (1600 / month) and therefore the tool doesn’t flag it with a red color.

The same goes for Paid Difficulty, indicating no chances of getting a return with sponsored links.

Already in SEO, the difficulty is average.

And look how cool: Neil Patel gives his diagnosis on time, stating that there is a 56% chance of achieving a good organic classification.

Even if you consider the challenge feasible, do not make a decision now.

One keyword only becomes an interesting opportunity when compared to others.

This is what we will see next.

Keyword Ideas

As you continue to explore Ubersuggest tool, roll the screen until you reach this area:

Keyword Ideas

What it brings are keyword ideas, with suggestions coming close to your search.

Next, to each keyword, a summary view with the same parameters of volume, CPC, PPC, and SEO appears, including the use of different colors.

The same appears when you click Related, at the top of the screen, to the right. See also:

But this is just the beginning.

Click “See all Keyword Ideas” for more tips.

Doing so will give you two new screens.

The first one, with the keyword suggestions (there are 306 in total):

Keyword suggestion

The second, with related terms (plus 697 for your related review):

Keyword related terms

In total, therefore, only the “dog food” analysis gives you 1003 new keyword ideas to know, observe, compare, and decide for the best opportunities.

By default, Ubersuggest tool sorts through the search volume, from highest to lowest.

But you can adjust as you wish – just click on the little tiles next to each parameter.

And if you get scared to get in the way of so many suggestions, the tip is to use the filters.

See the option available on the left side of the screen, above the ideas presented.

You can set to display only keywords with a given search volume, considering the maximum or minimum desired.

It also determines terms that need to appear in the suggestions and others that you want to exclude.

More ahead, I will bring examples in a very practical step by step.

SERP Analysis

SERP, the acronym for Search Engine Results Page, is nothing more than a results page on Google, which comes up whenever the user searches the search engine.

In addition to top ads (which eventually appear), it always brings ten organic results, ranked according to the quality and relevance of your content to a specific keyword.

Analyzing SERP is a mandatory step in your strategy. Do you know why?

Because the top-ranked content for the keyword that interests you is a reference.

You can study what they offer the user in terms of information, the title and the subtitle is chosen, if they use images (and what kind of images), how many words the content has and so on.

It’s also an opportunity to identify whether the keyword in question can deliver the result you are looking for.

After all, through Ubersuggest, you discover how many visits per month competitors have reached with a certain keyword, as well as the number of shares on social networks.

See the SERP analysis example on the screen below:

SERP- Analysis

What’s to come

Ubersuggest is already quite complete in version 2.0, but Neil Patel has already announced the version 3.0.

According to him, in the coming months, the tool will rely on traffic analysis.

Basically, the feature shows how many visitors come to a site from Google.

He has posted an image of how it should work – it’s in English, but you can already create an interesting expectation with graphical analysis.

You should also integrate the Ubersuggest package with a complete report on the pages of a website.

The idea is to show which are the main sources of the traffic of a certain domain, in addition to all the keywords that refer to this page.

That is, all terms used in Google searches that rank the page among the suggestions for results.

Neil also announced that after this second phase, there would be a third – and no less interesting.

Next, to the keyword ideas, Ubersuggest should present content ideas.

That is suggestions on what you can write to get along with that keyword.

This is a long-awaited novelty since it has the potential to act as a guide to create better contents for your customers, which is one that stands out in Google.

As it should be, digital marketers are eager to see the performance of the new features in practice.

And that goes for you, who can further qualify the strategy using the Ubersuggest tool.

How to find the perfect keywords for your site (step by step)

Once you know the features already available on Ubersuggest and what’s next, it’s time to practice.

I’ll use the tool to show you step by step how you can find the best keywords for your strategy.

To make the experience more didactic, you again will see examples.

Although they are not related to your business, the tip is to understand the process and adjust it to your reality.

So I recommend that you open Ubersuggest and follow the steps below, taking into account the most important terms for you.

Create a list of topics relevant to your business

The first step is to raise all possible keywords for the strategy.

That is, list the topics you think appear in user searches on Google.

You can do this alone or, better yet, together with colleagues, partners, and project developers.

In that case, the tip is to hold a brainstorming meeting, in which everyone is free to make suggestions.

It’s a great practice to keep nothing out.

Think of words, phrases, and even phrases (with four, five or more words) that relate to your business or what it offers.

Analyze opportunities according to the user’s search intent.

Ask, for example, if the one who searches for “selling cats” can find what they want in their virtual pet store.

>>>Read also: 5 Short SEO Tips For WordPress Bloggers: Must Read.

If the answer is negative – as it tends to be in this case -, abandon the idea of ​​a keyword and leave for others.

There is no minimum number or maximum of topics to relate.

But the deeper you are in that initial survey, the more interesting opportunities you will find.

And even if some terms are very similar, do not discard any. As we will see in the next, a good keyword can differentiate itself from a bad option in small details.

>>>Read also: Fix Yoast Noindex Tag from Your WordPress Blog RSS feed.

As an example, ready to follow possible proposed topics for a pet e-commerce in a universe of hundreds or even thousands of keywords:

  • dog food
  • cat vaccine
  • caring for pets
  • to create a dog
  • buy aquarium
  • ration
  • buy ration online
  • vet
  • My cat does not eat
  • My cat does not want to eat or drink water.
  • dog mating
  • cute kittens
  • dog walker
  • pet store
  • pet products
  • how to make the dog sleep.

Enter the main terms in Ubersuggest

Once you get up, analyze, and select what you consider to be the best keywords for your strategy, it’s time to see if they are right for you.

This you discover by inserting each of them into Ubersuggest, just like you saw before, already on the tool’s home page.

Yes, I have to do this analysis one by one, and I explain why.

It so happens that each keyword will give you new ideas about similar or related terms in which you can identify better opportunities for your business.

This is what we saw most at the beginning of this article when I presented the overview of the keyword “dog food.”

Here’s another example, analyzing the keyword “buy ration online“:

Ubersuggest brings 3 new ideas and 1 related term.

Ration keyword idea

Find several related keywords

It is normal for Ubersuggest to submit a large number of keyword ideas and other related ideas.

The solution to not having to analyze one by one is to establish filters, which makes this screen:

Keyword filter

Know the criteria you can determine to refine the results in the tool:

  • Search Volume: Limit your suggestions to keywords with a minimum or maximum monthly volume
  • Paid Difficulty: Set a minimum or maximum difficulty for PPC
  • Cost Per Click: Determine a minimum or maximum CPC
  • SEO Difficulty: Set a minimum or maximum degree of difficulty for SEO
  • Include keywords: Enter the words that need to appear in the results
  • Exclude Keywords: Enter the words that you do not want to appear in the results.

For example, let’s go back to the keyword from the beginning: “dog food.”

Determining that the results bring the word “food,” you reduce your total keyword ideas from 165,000 to 698.

And you can refine even more.

As an exercise, we will delete results with less than 210 searches/month, which is precisely the potential of the original keyword.

Thus, we have reached 698 results:

related filtered keyword

Export the most important terms for your business

What we have just found are 698 options with higher search volume than “dog food.”

So they seem to offer better opportunities for your strategy.

See in the image that you can copy the content or export it to a spreadsheet.

Then just import into Excel or Google Drive, for example.

It would look like this:

keyword csv

This view makes it easier for you to determine which keywords to use in your strategy and which ones to prioritize.

Just as a curiosity, if you had chosen “dog food” without doing the research on Ubersuggest, you might produce fantastic content for a keyword with 210 searches/month, neglecting another (dog food) that reaches 2,400 – thus potentially to generate ten times greater traffic.

Analyze your competition

Okay, you hit the hammer, and you’ll make an article with the keyword “dog food.”

But what does this content need to have to stand out on Google?

The answer is competition analysis.

It’s that peek in the SERP, which you’ve already seen you can do via Ubersuggest.

Keywords competition

Some important facts about this keyword (note them also in your specific review):

  • The tool presents the first 100 results in the SERP
  • The current lead generates 729 visits/month only from this keyword
  • Only the first 17 results have at least one visit/month, but they only reach two digits for those who are in the top 10
  • The champion of social sharing is fourth placed (your content should be carefully considered if you have the same goal)
  • The seventh-placed domain authority is higher than the first, which wins primarily because of superior content and optimized in SEO
  • The first person produced about 1,100 words; the second, 900; and the third, 600. You need to offer a better and larger (more complete) article to dig your space in the top 3.

Evaluate the best opportunities

When you get here, you’ve seen that you’ll be in touch with a giant number of keyword ideas in your content project.

The output, then, is to use the resources of a tool such as Ubersuggest, in addition to being able to interpret the information that it offers.

A keyword with a giant volume of searches/month will rarely be the best option, at least not for businesses that are still starting their SEO strategy and taking their first steps in the digital environment.

The best opportunities are almost always on the terms that interest a good number of users but are less crowded.

Going back to the example of the keyword “dog food,” it is not a bad choice, but it imposes more difficulties to rank than “how to make dog food,” for example.

But then, if you have a pet-oriented business, you can claim, “I want to sell and not teach how to do what I sell.” And you’re right to think so.

But the best opportunities are sometimes in situations like that.

What about delivering terrific content, talking about the risks and drawbacks of making dog food, and in contrast, highlighting the benefits of buying the food?

Learn to use the keyword in your favor to get what she has the best to offer, which are the hits to your site.


You have learned in this reading the potential that a good keyword research and analysis tool offers.

You can not dispense with this support, especially if it is complete and free, as is the case with Ubersuggest.

Just like in business management, you need grants to make decisions in an assertive way, with a greater success rate.

Even if you do not direct financial resources, such as the PPC, remember that time is such a valuable resource and can not be wasted by a possible lack of planning.

Ready to put your hand in the dough?

So here’s one last tip: Go to Ubersuggest Official Website now and start finding the best opportunities to optimize the results of your digital marketing strategy.