In this post, I’ll be showing you tricks on how to use the pro-band feature of Youtube Stories to have edge over other YouTubers and earn quality leads.
You already noticed that Stories had invaded social networks, right? It started with Snapchat, but after Mark Zuckerberg put this feature on Instagram, Facebook, and WhatsApp, we were surrounded by posts that erase in 24 hours! After these networks, YouTube declined to fall behind and launched its YouTube Stories, also called YouTube Reels.
YouTube is a reference when it comes to videos on the web. The platform, launched in 2005, has more than 1.9 billion users who access their accounts every month. Other impressive information is the average time spent by users on the network: more than 1 hour per day watching videos on mobile devices.
With these numbers, you already realize the importance of including YouTube in your marketing strategies, right? And now that the platform has moved into the trend of stories, you have one more tool to engage audiences and enrich your content.
So it’s time to understand better how YouTube Stories works and how to leverage this pro-brand feature.
How does YouTube Stories work?
Social networks are always evolving and bringing new features. The intent is to improve the user experience, engage the community on a daily basis, and increase competitiveness in fierce dispute between channels. It is in this context that YouTube Stories, also called Reels, was launched in November 2017.
In this tool, YouTube has combined its specialty – videos – with the trend of short-lived publications. The idea is to offer one more feature for creators to interact and strengthen ties with their audience. But this time, in a more casual and immediate way, without all the preparation and editing of traditional network videos.
The YouTube stories are made of photos and videos up to 15 seconds in vertical format. But, as with other social networks that offer stories, they can also include a series of filters, stickers, music, text, and polls in a quick edit from the phone itself.
The difference is that Google and YouTube are committed to standing out from other networks with unique effects, especially based on augmented reality and machine learning. Take, for example, these filters for changing the background and animated objects.
The YouTube stories feature is only available on mobile devices, just to encourage people to use the stories in real-time, wherever they are. The big difference here is that stories are on the air for 7 days, not just 24 hours like other social networks.
To view publications, you have a tab called “Stories” on the channels page that has already subscribed to this feature.
They also appear in the “Subscriptions” tab of your feed if you are a follower of one of these channels. In addition, the channel profile photo appears with a colored circle around it if the story has not yet been viewed by the user.
How to post stories on YouTube?
Currently, the new YouTube feature is still in beta and can only be used by channels that have more than 10,000 followers. According to YouTube, once you reach that number, it should take up to 4 weeks for Stories to be available on your channel.
Now, if the brand has already reached the number of followers you need to enable the feature, let’s show you the walkthrough to post to YouTube stories. Keep up!
- Do login on YouTube Mobile ;
- Click on the camera icon and then the button to add Story ;
- Click the capture button to take a photo or hold to record a video, or select content already stored on the device;
- Add effects (filters, music, stickers, text, etc.);
- Click Publish.
In editing effects, you can also mention a YouTube channel in your stories. To do this, you need to select the mention sticker and look for the channel you want to include.
Read also: How to Change Your Nickname on YouTube
Another feature the tool offers is to answer a user comment in the stories. Just select the comment and click “Reply to Story.” So the comment will appear in your next story as a sticker for you to respond publicly.
How to use YouTube stories in marketing?
At first glance, stories may seem like just a fun resource. But they have a great power of engagement with the audience, who love to follow brands through this content format. Instagram, for example, has already found that one-third of the most-viewed stories on the network are from companies. The same trend can happen on YouTube.
See how Stories can be helpful to your marketing strategy and how some creators are already using YouTube Stories.
Increase proximity to followers
YouTube Stories is a good tool to bring your channel to life. The traditional videos of the network already help to humanize a brand, which is closer to the public. But the stories enhance this because they are designed to speak in real life, in a lighter and more authentic way.
Interact with the audience
Brands can interact as equals with followers. In addition to commenting, the public can also see their questions answered publicly in the stories.
Show behind the scenes of the brand
Stories are a good opportunity to show how a brand is made. If you are developing a new product, you can get a taste of the production process. If the company is attending an event, it is nice to show the highlights of the lecture or the booth.
Another interesting idea is to show you the creative process for the video you just posted to the channel.
Venezuelan YouTuber Lele Pons, for example, published a photo in the studio during a recording. It sounds simple, but this kind of post tightens the ties with the public, who loves to know behind the scenes of brands and celebrities.
The Tim Schmoyer channel has taken advantage of the YouTube stories feature to showcase its visit to YouTube Space in Toronto.
Create polls and surveys
YouTube Stories can also be a good source of information. How about asking followers what they think about a subject? You can create surveys and surveys to get to know the audience better and come up with new ideas.
If the brand is launching a product, for example, you can ask what the public thought of the news.
You can also ask followers to ask whatever they want and then answer in the stories to kill the curiosity of the crowd. For example, on Fashion by Ally’s channel, YouTuber post looks to get their opinion.